IPL brand value increases by 80% as CSK is the most valuable franchise brand, according to a new poll. In the world, the IPL is second only to the National Football League in terms of value per game.
Following a record-breaking media rights agreement in 2022. The Indian Premier League (IPL) rose to become the second most valuable sporting league in the world. After the National Football League, the domestic T20 competition in India ranks second globally in terms of value per game. According to a recent IPL brand valuation analysis. The league’s reputation has grown by an astounding 80 percent ($3.2 billion) in the past year.
According to a study by Houlihan Lokey, the IPL 2023 champion.
Chennai Super Kings, ranks first among the top ten franchises in terms of market value with a brand valuation of $ 212 million in 2023. CSK’s skipper MS Dhoni, who is perhaps the best crowd-pleaser in the league, is largely responsible for the team’s success.
“We do not value the company. The brand, which is a subset, is what we are valuing. Also Thanks to MS Dhoni, CSK is given a premium due to its winnability and brand memory. The Hindustan Times cited Harsh Talikoti, Vice President, Corporate Valuation Advisory Services, Lokey as adding that sponsors rank teams based on the prominence they would receive.
According to the IPL’s revenue model, each franchise receives an equal share of the central pool’s (media rights + central sponsorships) annual growth, which makes the league a desirable investment for all clubs.
In addition, The research claims that the IPL is dominated by the three franchises CSK. RCB (Royal Challengers Bangalore), and MI (Mumbai Indians), with their games drawing the largest audiences. The final game between CSK and GT had a whopping 32.0 million concurrent viewers on Jio Cinema.
The second and third places in brand valuation go to RCB and MI.
In terms of brand worth, Royal Challengers Bangalore comes in at number two with a value of $ 195 million, up 52.3% over the previous year. Moreover, The franchise hasn’t taken home an IPL championship since 2008, but their worth is rising. The third-place finisher is MI, a five-time winner, with a brand value of US$190.0 million, up 34.8% from the previous year.