Women’s T20 World Cup 2023: Numerous viewership records are broken by the eighth edition of a major tournament in South Africa. The number of watchers climbed as more people turned in to witness the World Cup, surpassing prior records.
The International Cricket Council has declared the Women’s T20 World Cup 2023 in South Africa. A resounding success as a result of the record-breaking numbers of viewers across broadcast and digital platforms.
Notably, the eighth iteration of the women’s premier competition took place in South Africa from February 10 to February 26. In the final matchup, the powerful Australians defeated the hosts to win their record-tying sixth championship.
The event attracted the highest global viewing hours for a women’s ICC event to date. Surpassing 190 million, a 44% increase over the 2020 World Cup in Australia. The match versus Pakistan, which received a combined 32.8 million live viewing hours. A
cross the Star Sports network and Disney+ Hotstar, was also the most watched event in India.
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The ICC Women’s T20 World Cup 2023 broadcast and digital numbers are another example of the excellent progress: Geoff Allardice
The ICC’s chief executive, Geoff Allardice, expressed his joy at the competition’s stats, which broke all previous records.
“The ICC Women’s T20 World Cup 2023 broadcast and digital numbers are another example of the excellent progress that is being made to accelerate the growth of women’s cricket. As a strategic priority for the sport, we are working hard to engage fans and new audiences with our ICC Women’s events,”
Geoff Allardice said.
Additionally, the ICC’s digital channels saw a sharp increase in video views of 26% across all channels. One example of this was the T20 World Cup 2023, which received 1.39 billion video views compared to the Australia-hosted competition’s 1.1 billion in 2020.
India did not participate in the event’s summit clash, although overall live viewing hours on television and digital platforms increased by 57% from the 2020 version. According to the ICC, there was an increase of 790% in fans tuning in to watch the World Cup, shattering previous records for viewing.
The engagement of the public during the competition clearly supports the idea that women’s sport has grown significantly. At the Bangladesh-hosted T20 World Cup in 2024, the ICC hopes to break these records.
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