The ECB is looking into Brendon McCullum relationship’ with bookmaker 22Bet India.

The ECB is looking into Brendon McCullum relationship’ with bookmaker 22Bet India. Many social media users, particularly those on YouTube, had grumbled about the repeated advertisements featuring McCullum.

Brendon McCullum relationship with bookmaker 22Bet India discuss by the England Cricket Board (ECB) and representatives of England’s red-ball head coach after his appearances in advertising spark controversy in New Zealand.

Many social media users, particularly on YouTube, had complained about the frequent advertisements featuring McCullum until Google deleted them on Tuesday, April 11, for breaking the standards. McCullum’s involvement with the Cyprus-base firm is made public six months after he name England’s red-ball head coach.

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The England and Wales cricket board issued the following statement in response to McCullum’s involvement with the bookmarker:

“We are currently exploring the matter, and [are] in discussions with Brendon around his relationship with the Cypriot-based betting company, 22Bet. We have rules in place around gambling and will always seek to ensure these are followed.” 

England and Wales cricket board statement in response;

The ECB’s anti-corruption law prohibits “participants” from “directly or indirectly enticing, persuading, encouraging, or facilitating any other party to enter into a bet in relation to the result, progress, conduct, or any other aspect of any match or competition.”

The Problem Gambling Foundation filed an official formal complaint with New Zealand’s Department of Internal Affairs (DIA). Concerning the complaint, the DIA finally revealed that the advertisements were somewhat deceptive since they do not come under New Zealand bookmaker regulations and are not regulated by the DIA in New Zealand.

“We are speaking to the ECB about this. I am not going to comment on anything. We are working through it.”

Simon Auteri, McCullum’s agent, stated his concerns;

McCullum’s association with 22Bet reveal in January, when Emmanuel Adebayor. A former Arsenal football club forward, and Julio Cesar, a former Brazil coach, were designate brand ambassadors for the bookmaker.

The ‘BazBall’ has transformed the game, particularly Test cricket, and the English juggernaut appears unstoppable at the moment. Prior to the announcement of McCullum’s employment by Robert Key, the managing director of England Men’s Cricket. England seemed hopeless, having won only one of the previous 17 Test matches. McCullum and Stokes have pulled a rabbit out of their hats, winning 10 of 12 Tests since taking over, for an 83.3% winning record. The first Ashes Test will take place on Friday, June 16, at Edgbaston in Birmingham.

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