Sources say the IPL Media Rights (TV and Digital) for the 2023-2027 cycle were sold for Rs 43,050 crore. According to sources, the right’s Package A and B, which include TV and Digital. Were sold for a whopping Rs 43,050 crore.
The media rights to the lucrative Indian Premier League (IPL) for the next five-year cycle. From 2023 to 2027, are currently being hotly contest by some of the country’s top sports broadcasters. According to sources, the right’s Package A and B, which include TV and Digital, have been sold for a whopping Rs 43,050 crore. This values each IPL match at more than Rs 100 crore, which is unprecedented in Indian sports.
There could be more twists in the story as two companies have won the media rights packages A and B. And, according to the most recent information from sources, the winner of Package A is about to challenge the winner of Package B for the entire TV and digital rights package.
IPL Media Rights: Amazon had previously pulled out of the Indian Premier League media rights auction race.
In September 2017, Star India outbid Sony Pictures for the media rights to the Indian Premier League for the 2017-2022 cycle, paying Rs 16,347.50 crore. With this agreement, the cost of an IPL match had increased to around Rs 55 crore.
Sony Pictures Network won the IPL media rights for ten years in 2008 with a bid of Rs 8200 crore. Novi Digita awarded the global digital rights to the IPL for three years in 2015 for 302.2 crore.
The tournament expanded from eight to ten teams this year, with Gujarat Titans and Lucknow Super Giants joining in 2022. Last month, Gujarat Titans won the tournament in their inaugural season.
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