Tejasvi Surya, BJP politician Tejasvi Surya expressed his disgust with the Fabindia campaign, saying that Fabindia “must bear economic costs for such purposeful blunders.”
New Delhi: Now, Fabindia has caught within the eye of the storm with BJP pioneer Tejasvi Surya on But Monday censuring the advertisement campaign of the clothing brand in which it alluded to Diwali as ‘Jashn-e-Riwaaz’, saying that it’s “deliberate misadventures”.
While sharing his disappointment over the Fabindia campaign, Surya said that Fabindia “must confront financial costs for such deliberate misadventures”. “Deepavali isn’t Jashn-e-Riwaaz. Moreover, This ponder endeavor of abrahamisation of Hindu celebrations, portraying models without conventional. Hindu attires, must be called out,” Surya, the national president of BJP Yuva Morcha, the pioneer posted on Twitter.
Earlier this month on October 9, the company delineated advanced its campaign by sharing pics of a few male and female models in sarees and kurta night wear. “As we welcome the celebration of cherish and light, Jashn-e-Riwaaz by. Fabindia could be a collection that flawlessly pays respect to Indian culture,” the going with tweet had said.
Tejasvi Surya, However, the first tweet is not accessible and has been erased by the company. The clothing brand confronted backfire from certain areas of social media which portrayed the advancement as “culturally inappropriate”. For instance, A few tweeted that a straightforward ‘Diwali’ or ‘Deepavali’ within the depiction would have been sufficient for advancement. Others said it was not required to deconstruct the Hindu celebration and implant secularism into it
In addition, In truth, chairman of Manipal Worldwide Instruction Mohandas Pai moreover hit out at the brand for its choice of words. However, “Use of Outsider terms for a Hindu celebration could be a consider endeavor to require absent our legacy and sabotage it! You’ll utilize any brand title you need post-Diwali but at this time, connecting it to Diwali appears a debased mentality!” he tweeted.
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